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ISBN 13: 9780739173268

Stock photo. Brand new: lowest price The lowest-priced brand-new, unused, unopened, undamaged item in its original packaging where packaging is applicable. Through their expansive disciplinary expertise, the contributors bring unique insights to the analysis of the advertising page. The collection's cross-disciplinary investigation also examines gender images and narratives which, in the advertising page, are frequently associated with utopian fantasies. See details. Buy It Now.

Add to cart. Be the first to write a review About this product. About this product Product Information The study of advertising and its treatment of utopian appeal enhance our understanding of consumer culture.

By looking into the advertising page, we also look into consumers desires and the process by which these desires are reshaped and rechanneled through images and narratives created solely for the purpose of making a sale. Pieper, is a collection of essays which gather a host of academicians from a wide variety of disciplines including sociology, psychology, literature, fine arts, history, religious studies, communication, and media studies.

The collection s cross-disciplinary investigation also examines gender images and narratives which, in the advertising page, are frequently associated with utopian fantasies. The analyses offered in Utopian Images and Narratives in Advertising will appeal to any scholar or student engaged in mass media, communication, and the effect of advertising and consumerism on individuals and cultures. In stock online.

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Utopian Images and Narratives in Advertising: Dreams for Sale

Under the header JavaScript select the following radio button: Allow all sites to run JavaScript recommended. Pieper Paperback June 9, Prices and offers may vary in store. Kobo ebook. Pieper, is a collection of essays which examine narratives created on the advertising page, with special focus on gender images.