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- We turn your content into business outcomes
- The Fight Against Covert Advertising
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By closely examining your creative and communication needs, we determine which elements of our full service suite are spot on to successfully position your product and prominently convey your message.
This way, we establish your point of differentiation, making you stand out from the competition. Click here for an initial, no-obligation discussion on the services we offer and how we can help you.
- A Thumb in a Brown Suit.
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Running your office from our Munich-based agency is an efficient and effective way to engage with major travel companies and trade partners without the high costs and ongoing commitment of a physical office. From press releases, press kits, and newsletters to press tours, editorial visits and key contacts with journalists from radio, print, television and online media … we create press and publicity material and leverage key media relationships to convey your message to the world - spot on!
From seamless editorial to tactical distribution of your written news, from working with individual journalists to planning and executing large press trips …. And if the news is less than positive, we at globalspot see crisis PR as an excellent opportunity to position our clients positively in the minds of the consumer. With our public relations, we will help your company achieve its full potential - spot on! At globalspot, we offer a variety of such services to help connect your business to your customers, converting opportunities into results.
Our services extend far beyond the dissemination of electronic newsletters and press releases. We have a fully equipped online press centre which helps us provide regular and spot on news updates.
Geschaftsideen Branding Blog Online Marketing Facebook Werbung
We offer integrated, consumer facing public relations programs based on the growing significance of digital, broadcast, social and mobile channels as the primary information and communication source in addition to traditional media based publicity. We also offer online media planning and buying, online marketing strategies, e-commerce platforms and blogs, forums and viral marketing.
We believe your brand or destination should be recognised, distinctive and uniquely positioned to appeal to new target audiences. At globalspot, our desire to conjure up new, innovative and unconventional ideas, coupled with years of experience in cross-media and cross-marketing, will help you prominently display your product to the world. Our exclusive relationships with high profile companies from within the fashion, automotive, food and perfumery industries are crucial to establishing the all-important cross sectoral alliances required to capture the imagination of contemporary consumers.
At globalspot, we make you stand out!
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We turn your content into business outcomes | plista
Spot the Cast Our Team. Kai Ostermann Exec. Peter Mierzwiak General Manager. Annette Kegel Manager.
Adriana Fischer Executive. Julia Rohrbacher Executive. Stephanie Siebert Consultant. Adriana Fischer Executive Adriana discovered her passion for Australia already during her vocational training with the German tourism wholesaler Studiosus. Annette Kegel Manager After successfully completing her studies majoring in tourism management, Annette launched her career with the German Tourist Board in Paris, France.
Julia Rohrbacher Executive Julia Rohrbacher completed her apprenticeship as a tourism executive at a travel agency focusing on cruises and gained her bachelor professional CCI for tourism. Media - Public Relations From press releases, press kits, and newsletters to press tours, editorial visits and key contacts with journalists from radio, print, television and online media … we create press and publicity material and leverage key media relationships to convey your message to the world - spot on! Promotions - Product Placement We believe your brand or destination should be recognised, distinctive and uniquely positioned to appeal to new target audiences.
We turn your content into business outcomes
Although no disclosure is necessary, your statements might still have a slightly promotional character. Keep in mind that you cater to a young audience which might be affected by your opinion. A brand sends you products or gives you services for free with the intention that you share your opinion regarding the product with your followers.
The brand does not include any guidelines on how to present the product. You are free to state your honest opinion, irrelevant whether it is positive or negative. You present the product with all its benefits or flaws in an objective manner. You do not have to mention the products in a posting or video. The brand expects you to describe the product in a positive manner, aiming at persuading your followers to purchase the product.
The brand might provide content-related guidelines.
The Fight Against Covert Advertising
Keep in mind: This also applies to the promotion of your own products see Flying Uwe! A video mainly consists of editorial content but includes the products. The products are embedded in the plot of the video. Your video or picture mainly consists of the presentation of the product, the video or picture clearly focuses on the product. This is obviously advertisement and has to be labeled as such.
Your video mainly consists of editorial content, but includes the products. If the video does not focus on the product as a main part of the video, the video still has to be labeled as a product placement. Affiliate links are links to online shops. If a user follows this link and purchases a product, you will receive a commission. For Instagram pictures, the terms can be displayed as hashtags in the post description.
The hashtag, for example werbung, has to be placed at the beginning if more than one hashtag is used. The terms cannot be disguised by placing them in between numerous other hashtags. The term has to be placed in the post description, not in the comments. If the product is only displayed in a part of the video, but this part clearly focuses on the product no product placement , the terms only need to be displayed during this part of the video.
The regulations regarding the disclosure of sponsored content in Germany are still not completely set. For example, English terms used for labeling the sponsorship are up for discussion. According to the FAQ of the Landesmedienanstalten , no disclosure is necessary in this case. The manner in which a product is presented impacts the fact whether the posting has a promotional character or a strictly objective one.
In the end, you cater to your followers. They appreciate your honest and authentic opinion but are aware that you are being paid for cooperations at times. Disguising cooperations will only raise suspicion and threaten your authenticity in the eyes of your followers. Disclosing sponsored content, however, is a sign of honesty towards your followers.