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  1. Millennial Monsters: Japanese Toys and the Global Imagination (Asia: Local Studies / Global Themes)
  2. Millennial Monsters: Japanese Toys and the Global Imagination by Anne Allison
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  4. Asia: Local Studies / Global Themes
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Millennial Monsters: Japanese Toys and the Global Imagination by Anne Allison

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Find a copy in the library Finding libraries that hold this item Reviews Editorial reviews. Publisher Synopsis "Allison manages to present these play commodities in a way that says something fresh about Japan, about the hoary notion of globalization, and about contemporary intersections of capitalism, culture, and pleasure. User-contributed reviews Add a review and share your thoughts with other readers.

Be the first. To sum it up which is to grossly oversimplify the argument , through the various cultural productions, Japan firmly posits the somewhat imagined postwar narrative of transformation from a victimized nation to an influential global player brimming with self-confidence. Even if you are not terribly enchanted with the politics, you cannot help being enamored by another line of argument surrounding the fetishim of fantasy and capitalism within the toy industry. Deeply alienated by a post-modern world which places heavy demands on its next generation, the young boys and girls look for an escape in a fantasy world, only to be charmed into buying ever more and more toys, thus feeding the very own capitalism that creates their post-modern world in the first place.

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Yet they and myself included still wear this fetishim publicly as a marker of identity, as an inalienable part of their existence. This book does get some facts wrong. And it hopelessly dwells on the Pokemon phenomenon, where I lost interests considerably because I have not had the honor to intersted in that adorable Pikachu. But more than a decade from the published date, in a world where fantasy somewhat equals Marvel, I believe that we all deserve to know fantasy is a value-laden sphere that merits closer inspection.

Feb 13, Kam rated it liked it Shelves: academic , non-fiction. Napier is obviously an anthropologist doing her research on toy commodities and their world-wide spread, focusing on it's origins in Japan and it's arrival to the USA. Her own field work and research on the subject is highly valuable, and as it seems, entirely correct. However, she doesn't write her book only in the toy commodities. She also writes on a range on topics, from sexualization to proper cultural studies, that she has done not enough research on and, therefore, makes some worrisome err Napier is obviously an anthropologist doing her research on toy commodities and their world-wide spread, focusing on it's origins in Japan and it's arrival to the USA.

She also writes on a range on topics, from sexualization to proper cultural studies, that she has done not enough research on and, therefore, makes some worrisome errors or mileads the reader. I'd recommend this book just for its anthropologist take on toy commodities, sales and revenues, which are accurate and interesting. Feb 22, Amber rated it really liked it Shelves: actual-bookshelf. I understand her previous research was concerned with sexuality, but the inclusion of Freud was a little weird for me. Plus the usage of the term "money shot," which is waaay too value-laden. Altogether interesting, but the take-away was awkward - For Japan, the millenial monsters can be problematic and may be indicative of larger social problems, but in the US, the widening global view is welcome to combat America's xenophobia.

This book also promises a global peek, but restricts r 4.

Asia: Local Studies / Global Themes

This book also promises a global peek, but restricts research between the US and Japan. This is obviously due to practicality, but still felt misleading. However, I think Allison raises very important questions for the technogical age and presents a thorough research for one aspect of a larger phenomenon.

A more constructed review coming later Nov 27, Aaron Chu rated it it was ok. The author's perspective is, perhaps at times, authentic only through the lens of an outsider, and does not fully uncover the Japanese mentality and culture. From an anthropological perspective, the author may have imbued too much of her own interpretation as opposed to allowing the subject Japanese culture to unveil itself through lived-experience and critical observation note that the author's fieldwork consists of 1 year of field work and multiple travel to Japan.

I enjoyed reading the bo The author's perspective is, perhaps at times, authentic only through the lens of an outsider, and does not fully uncover the Japanese mentality and culture. I enjoyed reading the book at it provides a lot of information on the history of Japan. The author's arguments were strong and the chapters are cohesive.

Jul 17, Summer rated it really liked it Shelves: , cultural-studies. A fine study of Japanese popular culture on the international scale and of 20th century Japanese history and sociology. This book contains more legitimate scholarship than similar titles on the worldwide spread of pop culture.


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Apr 28, Miami University Libraries rated it really liked it Shelves: women-authors. This is a very interesting title about the global cultural impact of Japanese toys, video games, anime and Manga. Especially good are the sections on what part of the global psyche Pokemon taps into. Mar 06, Joel Gn rated it really liked it. Allison is very descriptive about the production and consumption of the cultural products in question, but the interfacing between the global and the particularity of Japanese popular culture required more elaboration. Jan 01, Misty Skylight rated it did not like it.

There were a bunch of things wrong with the Power Rangers chapter, so I can't take the rest of the book as truth. View 2 comments.

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Jul 28, Ginger K marked it as abandoned. Started this one ages ago I need to get back to it. Jul 01, Erendira rated it really liked it Shelves: childhoods , books-i-own. J2 A55 Jul 05, Alice Jennings rated it liked it. Good in explaining a handful of Japanese toys- in studying popular culture, you do have to study each individual item.

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However I would have liked a few more examples. Mar 30, Barry Harding rated it it was ok. A bit academic. Not what I thought it would be.


  1. Millennial Monsters: Japanese Toys and the Global Imagination (Asia: Local Studies / Global Themes).
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  7. Lots of Pokemon. May 31, Marie Reed rated it really liked it. I quite enjoyed this pop culture history of Japan. I think Allison did a good job piecing together and analyzing culture, economics, and history to show just how Japan captured the "global imagination. Good read and good for reference!

    There are no discussion topics on this book yet. Goodreads is hiring! If you like books and love to build cool products, we may be looking for you. About Anne Allison. Anne Allison. Books by Anne Allison.